Save money by utilizing what you already have with Myfridge.


Project Name Myfridge
Category UX/UI Design
Tools Photoshop, Illustrator, Sketch, Figma
Client Individual Project
Year Dec. 2018 - April. 2019




Overview

Fast food and restaurants have become a hot commodity for single individuals because they are afraid of wasting food at home. The Myfridge App addresses this issue. It will assist people who are afraid of wasting food at home by keeping track of what they have in their refrigerator, alerting them when the food is about to expire, and even advising them of dishes they can make with their readily available ingredients.

Role

As a UX designer, My role in this project is by analyzing users' behavior, goals, motivations, and need. Research leads to understanding the problems and identifying solutions. It allows improving and figures out how to engage users to change their consumption habits.

Do not waste food is the first step of the best recipe
for happiness for both you and me!


Business Goal

Myfridge offers recipe based on users' fridge data. The app aims to create a market place and charge a small fee to partners when user purchases their goods through the application.

By practicing and acting to live more healthily with Myfridge, users have not only great saving habits, but also live a healthier life—this encourages people to use Myfridge as well.

Product Goal

Myfridge has key features for helping users, By getting access to notification from the users, we alert people to engage in wasting less and to compel them to take action The second main feature is an optional purchase. It prevents unnecessary consumption. Furthermore, It helps to build up better consumption habits.


Problem

Unvalidated

Based on a survey I conducted, 8 out of 8 respondents answered YES. To be specific, due to the busy society, eating out at restaurants and ordering fast-food is becoming available at faster rates, and also it is becoming more affordable. According to the survey, single, working Americans are not aware of the impact of consumerism because, even though they have groceries in their fridge, they are still lazy to cook for themselves. This ends up with a fridge full of wasted ingredients, which slowly and surely affects savings and the environment. Most people overlook the impact that wasted ingredients will have on the environment and your savings.


Ultimately, we need to buy smarter, buy better and keep asking questions about what we consume and waste. Again, we need to know better and take responsibility for what we consume.



User Interview

Interview possible users - It allows to solve problem more effectively

Target Audience

The ideal audience for Myfridge is 20–50 years old, male or female who works or goes to school during weekdays. More specifically, who live a busy life. The target has an income of $60,000/year and is a working professional. The ideal user lives in the Bay Area and spends a significant amount of money on healthy food and lifestyle. People want to reduce unnecessary expense to be able to increase savings, especially living in the expensive Bay Area. Our target wants to find a way that he or she can save money. Since they have lots of meetings, the top benefit of buying less food is saving money

Persona

Interview Questions
Have you ever cooked by using recipe application?
How many times do you go to grocery shop?
Who do you live with?
Which one do you prefer, cooking or eating outside?
If you have ingredients already went bad, what do you do?
When you order your ingredients on online, do you pay delivery fee?
Do you check expiration date?
Do you recognize how many ingredients in your fridge?

Insights

Having great recipes which users can follow step-by-step is essential, but recipe apps flood the market. To make more playful, our features and design are unique and attractive.

I decided to get rid of the camera feature. Recognizing food ingredients while taking video is unique. However, to save ingredients more accurately, I choose for users to add their groceries by themselves, with a notification system to prevent waste.

To live a healthy life, most people want to eat healthier. The first thing that comes up in people’s mind is always cooking their own food.

By adding the hashtag feature, users can check and browse others’ food habits. Based on a survey, most people search for recipes on social media because it’s more realistic: people upload their cooking videos and leave comments and reviews of the food.

Living alone and ordering food ingredients is not proportional. The apps in this sector are focusing their profits.

Optional purchasing can fix this problem. According to the survey, people who live alone prefer to go to the market to buy groceries. Ordering ingredients online and waiving the delivery charge benefits users, however, it leads to a fridge packed with lots of ingredients.


Synthesis

Based on interviews and research, I created the synthesis and clustered the biggest issues that potential users have. Most people want to save money by changing their consumption habits. Since users don't know how to use their groceries effectively, they assume that ordering or eating at the restaurant is a way to save money and time rather than cooking at home. Also, even though they are aware that the reduction of waste is important, users don't know how to take action on that. The technology developed recently has both positive and negative impact on us. Consumers want convenience in their life; they have had experience of ordering ingredients online. However, they often purchase entire ingredients under the recipe even though they already have them or overorder ingredients to avoid the delivery charge. This causes food waste.



Problem

validated


Due to the convenience of free delivery, users often overorder ingredients online, wasting food, because people often need a specific ingredient which needs to be reordered. Demand cannot meet the supply.


By managing their own fridge themselves, users always can check the ingredients they have on hand. Also, by offering an optional purchase, users can enjoy recipes without overordering. To foster great consumption habits, the app lets users know the ingredients which will expire soon, allowing them to save money and waste.

Don’t just enjoy your meal — save money!


Solution

The solution to the problem comes in the form of an app. It solves the problem at its core by changing the way we interact with ingredients, and, ultimately, learning and being aware of the pros of saving the ingredients for life and health. The app helps each user to follow a recipe and to get replacements for better and easy food. Checking how other people use replacements that you have in your fridge can motivate you to become more aware of the things you do own, which will ultimately lead to less need to constantly have groceries delivered.

How It works?

How this app works is: (1) You input the food you are storing in your refrigerator into the application, (2) The application will then suggest a "best by" date and will keep track of when that due date approaches, and (3) Whenever you want to cook you can the open the cookbook section of the application and find what dish best suits your palette with the ingredients available at your disposal.

Concept & Feedback


  • Concept Idea
  • Clustering
  • Feedback from Testees - Solution 1
  • Feedback from Testees - Solution 2

The Design

Final Design



Key Features

Customers had an inconvenient experience of cooking while using recipe applications. They’re not only tempted to buy other ingredients, but their time is also while awaiting delivery. Myfridge offers recipes based on your fridge.Myfridge offers recipes based on your fridge.

What I've learned

I strongly agree the best design comes from experience when I started this project, I had just moved to San Francisco. Starting to live by myself always created food problems such as leftover or wasted ingredients. I thought other people must have the same problem as me. While communicating with possible users to get their thoughts, I was able to be thoughtful and empathetic and to open users up to new perspectives and ideas which gave a better understanding to the problems I tried to solve.


Receiving, understanding, remembering and responding allowed me to effectively gather and remember the things throughout the user’s experience. The design became more thoughtful and empathetic. When I started this project, the first thing that came up was how to use ingredients which are already in my fridge. Through several user interviews, I finalized the biggest problem: people keep buying food ingredients based on the food recipe. Still, They have some groceries even they didn't realize. The design and features focus on an alert system to prevent grocery waste. Not only can users realize their food’s expiration date (once they enter the date of purchase) but they’ll also get recipes based on their ingredients.